• Leadership

    They just don’t get it and that’s O.K.

    It’s a beautiful Saturday afternoon. You’re at the county fair, hanging out with your friends on the show box. The sounds of the midway and the smell of deep-fried everything fill the air. There are people everywhere. A stranger walks up and begins to ask you questions about your animal. “What’s his name?” “What does he eat?” “Where do you keep him?” The strangers questions seem endless. “How could anyone go through life and know so little about animals?” You wonder. Now, imagine the moment the stranger leaves. Did you and your friends giggle about how uninformed the stranger was or did they give you props for advocating about agriculture?…

  • General,  Leadership

    Everyone has a publicist

    Last month, I was LIVE on Periscope and Facebook for the first time. I don’t know that the content was all that awesome, but what is awesome is the ability to live broadcast to anyone from anywhere, all with the phone in my pocket. When I was growing up in the 80’s and 90’s, the biggest publicity I got was my name in the local newspaper for a county 4-H judging award, that week’s track meet, or maybe an FFA event. I bet I still have all those old newspaper clippings somewhere, probably in a scrapbook in the closet of my childhood bedroom. (Sorry, Mom! I promise I’ll get that…