Skip to content

Month: March 2016

They just don’t get it and that’s O.K.

It’s a beautiful Saturday afternoon. You’re at the county fair, hanging out with your friends on the show box. The sounds of the midway and the smell of deep-fried everything fill the air. There are people everywhere. A stranger walks up and begins to ask you questions about your animal. “What’s his name?” “What does he eat?” “Where do you keep him?” The strangers questions seem endless. “How could anyone go through life and know so little about animals?” You wonder. Now, imagine the moment the stranger leaves. Did you and your friends giggle about how uninformed the stranger was or did they give you props for advocating about agriculture? Youth livestock shows are one to the best ways to spread a positive message about animal agriculture. As a part of the show community, you’re part of the livestock industry family. Even if you don’t live on a farm yourself, you know this family. They’re the ones whose names are on your awards, whose banners are hanging around the show ring and whose businesses sponsored the mulch and the buildings in which you’re showing. They support you, and as a part of the family, you have a job to do. Talk to that stranger and be proud of your project. Answer all of their questions about animals, no matter how long it takes, and always be loving and factual. Take it farther than the county fair. Share your story on social media, tell your friends why raising animals makes a…

Continue reading They just don’t get it and that’s O.K.

Leave a Comment

Everyone has a publicist

Last month, I was LIVE on Periscope and Facebook for the first time. I don’t know that the content was all that awesome, but what is awesome is the ability to live broadcast to anyone from anywhere, all with the phone in my pocket. When I was growing up in the 80’s and 90’s, the biggest publicity I got was my name in the local newspaper for a county 4-H judging award, that week’s track meet, or maybe an FFA event. I bet I still have all those old newspaper clippings somewhere, probably in a scrapbook in the closet of my childhood bedroom. (Sorry, Mom! I promise I’ll get that cleared out someday!) When I met someone outside my local community, that first impression in real life really was a FIRST impression – my reputation had not preceded me and there was little chance they knew who I was or anything about me, just as I likely knew very little about them. But today? Well today, everyone has a publicist. Statements are made by your publicist, photos and videos are shared by your publicist and media interactions are arranged by your publicist. Maybe it’s a silly analogy, but your publicist is, obviously, you. In today’s online environment, you can make public statements, share personal photos and videos, and interact with public figures and the media. And maybe the analogy is silly, but I love to use that perspective because it reminds me to consider my personal brand every time I…

Continue reading Everyone has a publicist

Leave a Comment